All Eyes on You – Mateo Toro


Last year, I created the “Who to Watch” list, which spotlighted 16 creatives or entrepreneurs from Reading, PA. In honor of the new list approaching, I followed up with the 2018 class to see what they’ve done since we started watching them.

How has your company/ brand/ you grown?

I couldn’t be more excited about my company and what I accomplished this year. I have a better understanding on my company’s mission and the work I want to be doing more of. I have definitely grown, not just as a business owner, but personally. I am doubling down on doing more of what I love, in order to inspire others to do more of what they love as well.

Courtesy of Retorocle

What did you accomplish this year?

This year I accomplished being self-employed for an entire calendar year. I started taking photography serious in February, and I can confidently call myself a photographer now, and am proud of the photos I have taken. I worked with some amazing organizations in Reading such as: Rize, Barrio Alegria, Olivets Boys and Girls club, and many more. I was even was hired by my Alma mater, Penn State Berks. However, my biggest accomplishment was teaching mobile photography this Summer to Reading High students at RACC. A truly humbling experience and something I never thought I would do.

Courtesy of Retorocle

What is the biggest lesson you learned?


The biggest lesson I learned in 2018 is summed up perfectly from a quote by Michael O’Bryan, Director of Youth and Young Adult Programs at the Village of Arts and Humanities, “Your job as a teacher is to get your student addicted to their own successes.” I single handedly believe in that and it resonates true with me

Has your “why” changed?

 My why hasn’t changed at all!

Courtesy of Retorocle

What’s next for 2019?

I am very excited for 2019! I am releasing my first coffee table photography book! The book will include my best, unseen photos that I captured during my trip in Cuba. (The Wonder of Ivy readers will get a discount when the book releases!)  I also want to produce a documentary! Lastly, I want to take an apprentice under my wing, teach them everything I know about videography and photography, and hopefully hire them as my first employee at the end of the apprenticeship!

You can read Mateo’s 2018 “Who To Watch” entry here.


You can follow check out Retorocle here. You can follow Mateo on Instagram here and Facebook here.

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